ADVERTISEMENTIf Amazon’s customer is the merchant who sells goods to consumers — which is the customer of its Marketplace business, then Amazon is losing ground to Shopify. Amazon’s Third-Party Marketplace enables third-party sellers to display their products and prices on Amazon’s website. Despite the challenges of succeeding as a Shopify merchant, enough of them are growing to have put Shopify ahead of Amazon’s third-party business. While Amazon has dismissed its significance for years, in the past 12 months Shopify has been winning more of Amazon’s merchant customers. One canary in the coal mine is Shopify customer, Allbirds — a maker of “popular shoes using natural and recycled materials,” according to the Journal.

Source: Forbes December 23, 2020 19:07 UTC