Yesterday, Cupertino got the kind of fevered coverage usually reserved for the unveiling of Apple’s latest gadget. But this time, the product wasn’t a watch or a phone. Yes, big-name celebrities like Steven Spielberg, Oprah Winfrey and Reese Witherspoon were on hand for the spectacle. But tech watchers were also paying close attention because the announcements are part of a major shift for the Silicon Valley mammoth. Apple has spent a decade establishing its dominant place in consumers’ pockets by getting them hooked on iPhones.

Source: New York Times March 26, 2019 12:56 UTC