Until then, supermarkets would do well to get in on this arena and many like John Lewis already do. Online Trade Director for John Lewis, Mark Felix, broke down the Click & Collect operation; "We know delivery is an important factor for customers when buying online, and our customers tell us how much they enjoy the convenience of Click & Collect, which now accounts for over half of all online orders at John Lewis." Lewis went on to explain that the Click & Collect split between Waitrose and John Lewis is 72:28 respectively - Waitrose had 350 stores in 2015. Lockers or simply 'not being the destination strategy' is where Doddle is now planning to play per CEO Tim Robinson. Doddle is a cautionary tale to a lot of startups out there that want to disrupt markets.

Source: Forbes April 26, 2017 13:52 UTC