Nostalgia Marketing Reaches People on an Emotional LevelPsychologists have long known that nostalgia influences human hearts and minds in powerful, positive ways. And fast-food marketers paid attention, recycling fun, iconic slogans, images, toys or mascots in campaigns to woo customers. But before surveying some of the ongoing phases of nostalgia-based fast-food branding, here’s a look at what nostalgia is and why it’s such an important marketing tool. The Big New Yorker pizza rejoined Pizza Hut’s offerings briefly this year after fans had clamored for it for two decades. Their buildings’ quirky silhouettes announced the brand – Pizza Hut, Taco Bell and Denny’s, for instance.

Source: Forbes June 14, 2023 12:27 UTC