It’s barely months since ChatGPT — an artificial intelligence (AI) chatbot — was released by American research lab Open AI in November 2022, and already many Indian companies are moving to adopt it. Breaking barriersContentstack, a platform that enables businesses to create personalised content for audience engagement, has integrated ChatGPT into its ‘headless content management system (CMS)’, which helps businesses create content for delivery through multiple channels such as websites, mobile apps and wearables. Nishant Patel, founder and Chief Technology Officer, Contentstack, says ChatGPT allows teams to “create brand and tone-specific content in seconds”. A critical point of interest in ChatGPT and related generative AI technology is the gamut of capabilities it offers to those who code. At the end of the day, hopping on the ChatGPT bandwagon early might fetch companies the big break they are looking for.

Source: The Hindu May 01, 2023 06:13 UTC