Away from the beaten path of wildlife and beaches, Kenya has a strong pillar –that of culture and heritage. This discovery definitely positions the Nation as the origin of humankind, presenting a possibility for Kenya to host pilgrimages from all over the world. The return of the Lake Turkana cultural festival after a three-year hiatus became another launching pad to reclaim our position that Kenya is where humankind originated. Kenya’s deep human heritage and emotional connection to tourists is an integral part of the country's tourism industry and the foundation of its strong appeal to tourists as we seek ways of tapping into non-conventional products, that promote tourism in our country. The writer is the chairperson of the Kenya Tourism Board (KTB)

Source: Daily Nation November 06, 2023 05:00 UTC