(Courtesy)The real world of high fashion is all about glitz and glamour, fame and fortune. (Courtesy)The fashion industry not only entails the textile sector but also designing quality clothing, modelling, advertising, and retail sales both for the affluent, aged and classy as well as the trendy young, and restless. “Between 2000 and 2004, Kenya’s clothing exports— virtually all going to the United States—increased slowly, from $8.6 million (Sh860 million) to $17 million (Sh1700 million). Ann McCreath, founder of internationally recognised design brand KikoRomeo as well as board member of the Kenya Fashion Council, says that one of the major challenges the textile and in particular the fashion industry in Kenya faces is an operating environment that stunts growth. Odera notes that for many years, the fashion industry, locally, has been looked down upon.

Source: Standard Digital May 11, 2021 12:45 UTC