Why Kiwis are embracing minimalismSupplied Otago University lead researcher Leah Watkins said the size of the shift of consumer opinion was surprising. While many in his age group are trying to find ways to afford more stuff, Johnston is determined to give it up. MAARTEN HOLL/FAIRFAX NZ Wellingtonian Kane Johnston has just taken the leap to minimalism, discarding most of his possessions and clothing. Accompanying the growth of the progressive consumer is the view that business should act responsibly, and not simply focus on profit. "Christmas is by far the most popular time of year for kind-hearted Kiwis to buy an Unwrapped gift," says Bennett.

Source: Stuff March 10, 2017 16:02 UTC