Consumers can bring them back to a Kohl’s store, with a receipt, and get a refund. Again, these are very popular products and provide Kohl’s stores with a serious merchandising point of differentiation. That’s good for those stores, but it still means there are more than 900 Kohl’s stores that don’t sell Amazon products. And it is most certainly the right store in the right market position to take advantage of others’ weaknesses. But to credit the Amazon tie-in as the catalyst for all of this is to miss the point.

Source: Forbes March 19, 2019 17:24 UTC