McDonald's is celebrating International Women's Day with a big, gleaming, W."For the first time in our brand history, we flipped our iconic arches," said McDonald's Chief Diversity Officer Wendy Lewis. On Thursday, International Women's Day, upside-down arches will replace rightside-up arches across McDonald's digital channels. Lewis said McDonald's is flipping its logo "in honor of the extraordinary accomplishments of women everywhere." Related: McDonald's is taking cheeseburgers out of the Happy MealIn recent years, companies have started using International Women's Day to broadcast their views on gender equality. "International Women's day is a perfect opportunity for brands to talk about their commitment to empowerment," said Tim Calkins, a marketing professor at Northwestern University's Kellogg School of Management.

Source: CNN March 07, 2018 20:26 UTC