But unlike a traditional hollow egg, Mini Eggs seem to have a unique ability to keep you reaching for 'just one more'. 'Mini Eggs in a bowl encourage grazing – we reach in repeatedly and lose track of how many we've had,' she says. 'When compared to a singular hollow Easter egg, bite-sized Mini Eggs seem like a small treat,' says Ms Jaeger. Because Mini Eggs constantly shift between textures, the brain doesn't receive the usual signal to stop eating. Mini Eggs, with their low price point and snackable format, fit neatly into that pattern.

Source: Daily Mail April 05, 2026 15:56 UTC