Indeed, some think that the total mobile ad spend this year will surpass that of all traditional media combined. With so much money around it's little wonder that the mobile ad sector is attractive to fraudsters. Chris Babayode, EMEA managing director at the Mobile Marketing Association MMAOne technology that looks set to play a significant role in the fight against mobile ad fraud is artificial intelligence (AI). One company that promotes just such a "belt and braces" approach to ad fraud prevention is Interceptd. Mobile ad fraud is only going to become more sophisticated and will cost the industry dearly if not addressed.

Source: Forbes March 18, 2020 15:00 UTC