Doug, 55, had spent his career in sales for construction and architecture firms and Renata, 54, had worked in corporate interior design. Susan Adams: Where did you get the idea for the Night Runner? Doug Storer: I was training for my fifth marathon in 2013. I told my wife Renata, “Honey, I need headlights on my sneakers.”Adams: How did you go from an idea to starting a company? Storer: We raised $30,000 from friends and family and spent it hiring a design firm in Austin to make a prototype.

Source: Forbes April 17, 2017 17:48 UTC