This summer Jacquemus partnered with the Four Seasons Ocean Club in the Bahamas, staged a takeover of Saint Tropez’s La Renaissance brasserie and teamed up with the nearby Indie Beach Club for a second season. Valentino also joined forces with Palazzo Avino hotel and beach club on Italy’s Amalfi Coast last year. Sushi Club, a series of limited edition, location centric merchandise drops linked to Nobu properties worldwide, was ahead of the curve. It has just released its nineteenth capsule at Nobu Ibiza Bay.\Collections drop first at the location in question and then online where they can sell out in a matter of hours. For Ibiza Bay the feature color is “Miel” yellow and pieces also incorporate an embroidered Bandera d’Eivissa—the Ibiza flag.

Source: Forbes July 04, 2024 12:38 UTC