Having more third-party sellers and advertisers through TikTok could help Walmart turn its money-losing e-commerce business profitable, Cowen & Co. COWN analyst Oliver Chen said in a report. TikTok, more importantly, could help Walmart appeal to coveted Gen Z shoppers and bring them to shop at Walmart, both in stores and online, and keep the company abreast of what teens want. In another potential sign of how TikTok could help Walmart attract sellers, TikTok in July unveiled new advertising tools to help small and mid-size businesses use its TikTok For Business to grow their brand. On Wednesday, TikTok users for the first time could buy a limited fashion collection during a live stream on its platform. With Walmart’s plan to roll out its Amazon Prime-like Walmart Plus membership, there could also be a potential for Walmart to feature TikTok as part of the membership, analysts said.

Source: Forbes August 28, 2020 00:35 UTC