Circana expects sock sales to outperform other apparel categories this season, aided by their relative affordability and propensity to be an impulse purchase. Part of the draw for buyers and sellers of socks: Getting the size right is relatively easy, and they have a low return rate. Joe Crosson remembers the disappointment and disillusionment he felt as a child when he was given a pair of socks. Now the 28-year-old looks forward to getting a pair at Christmas, preferably those that go right above the ankle and sport fun prints. They find ones with the right prints and add them to homemade spa baskets.

Source: Wall Street Journal December 25, 2023 23:43 UTC