But Apple is also pressuring Google when it comes to its feasting on data from the billion iPhone users. Mail tracking was seen as a defense against App Tracking Transparency, to recover some value from iOS users. As I’ve said multiple times in this column, mail tracking is a nasty technology that has appeared to escape the clampdown it deserves. Suffice to say, make sure you enable Mail Privacy Protection when iOS 15 arrives. Apple Mail Vs Google Gmail Apple / @UKZakYou don’t need to stop using Gmail itself, albeit remember that Google can see everything you’re doing server-side.

Source: Forbes July 31, 2021 10:30 UTC