It’s ironic because just a few years before that, many companies completely blocked access to social media platforms like LinkedIn, Facebook, and Twitter. (Nielsen)Brand messages reached 561% further when shared by employees vs. the same messages shared via official brand social channels. (MSL Group)When you have mastered social media in support of both your career and your company’s mission, you become what I call digitally convivial. According to Dictionary.com, convivial is the combination of the Latin word com, meaning "together" and vivere, "to live." In this step, you must determine which social media to use, and within those media figure out where you need to be visible and engaged.

Source: Forbes June 18, 2017 13:18 UTC