The ‘Resist and Unsubscribe’ movement, as the boycott is named, was started by New York University Stern School of Business professor Scott Galloway. The official website of the Resist and Unsubscribe movement mentions specific actions on how to contribute to the boycott. Also Read | Influencer’s Bad Bunny boycott at Super Bowl sparks social media backlashWhat is the ‘Resist and Unsubscribe’ movement? One is of “subscription-driven consumer tech companies” identified as having “outsized influence over the national economy and our president”. The website of ‘Resist and Unsubscribe’ provides a list of services participants are encouraged to unsubscribe from —

Source: Mint February 17, 2026 06:05 UTC