The ready-to-drink (RTD) beverage category in India has evolved rapidly over the last few years. What was once driven largely by convenience and flavour is now being shaped by deeper, more conscious expectations from consumers. Combined together, these two pillars represent an increasing desire for transparency, accountability and trust within the RTD category. All about ETHospitalityWorld industry right on your smartphone! Download the ETHospitalityWorld App and get the Realtime updates and Save your favourite articles.

Source: Economic Times January 08, 2026 05:19 UTC