In 2018, the amount Canadian marketers spent on digital advertising was estimated to be $7.7 billion. “It certainly wouldn’t be enough to totally change the balance, but it would be a substantial move,” says Bruce Neve, president of independently owned media-buying company True Media Canada. However, Google Canada spokesperson Aaron Brindle stressed his platform shares a “common mission” with Canadian publishers. Despite the reluctance of the federal government, Quebec and Saskatchewan, meanwhile have been collecting provincial sales taxes from digital companies since the beginning of the year. Similarly, some of the proceeds of that digital content tax could be diverted into creating local news.

Source: thestar May 19, 2019 12:56 UTC