Wildberries Sees Surging Consumer Demand for African Products - News Summed Up

Wildberries Sees Surging Consumer Demand for African Products


Sales in this category increased eightyfold in 2025.In 2025, sales of black seed oil from Egypt grew 2.7 times. This plant-based oil is valued for its anti-inflammatory and antibacterial properties and is also used in cooking. From Tanzania, coffee is in demand, along with postage stamps, which recorded a sixfold sales growth in 2025. About WildberriesEstablished in 2004 in Russia, Wildberries is a leading digital platform operating in Armenia, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Russia, Tajikistan and Uzbekistan, while also partnering with sellers in China and the UAE. As of 2025, Wildberries serves over 79 million customers.


Source: Ethiopian News March 18, 2026 15:02 UTC



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