Rather she is at the local branch of a Russian e-commerce giant whose steady rise to the top was built largely on physical locations uncharacteristic of a leading online retailer. The system has made Wildberries Russia’s e-commerce leader in sales and pushed it into the European market. The company registered nearly 324 million orders in 2020 – nearly 1.6 million products per day – doubling the number of 2019. Russian brandsThe success of Wildberries at home earlier prompted its expansion to former Soviet countries. But now – in a rare move for a Russian company – it has also recently launched in Germany, Poland, Italy, France and Spain.

Source: The Star March 31, 2021 04:30 UTC