Reebok, the official CrossFit outfitter and a major sponsor of the CrossFit Games, an annual competition that last year awarded its winner a $300,000 prize, announced on Sunday that it would not extend its association with the CrossFit brand. “Our partnership with CrossFit HQ comes to an end later this year,” Reebok said in a statement. “Recently, we have been in discussions regarding a new agreement, however, in light of recent events, we have made the decision to end our partnership with CrossFit HQ. We owe this to the CrossFit Games competitors, fans and the community.”And Rogue Fitness, an equipment manufacturing company closely associated with CrossFit, said it would remove CrossFit’s branding from its upcoming fitness competition, scheduled to take place this month in Columbus, Ohio. And the word CrossFit is what you pay for,” he said.

Source: New York Times June 08, 2020 22:27 UTC