Call it the ultimate stretch pass: a global gambit to send the Tim Hortons brand deep into China, and, over the next five years, well beyond. Its three marquee brands, Tim Hortons, Burger King and Popeyes Louisiana Kitchen, will be the drivers, with the company projecting upwards of 5 per cent growth annually. What Tim Hortons is doing here is mediating community — and I think that’s their whole shtick, basically. Two former senior company executives also declined to comment on the Tim Hortons expansion plans, out of respect for the current management team. Is Italy going to go for Tim Hortons, when they’re all about espresso?

Source: thestar May 18, 2019 15:56 UTC