Young people are happy to shell out for online TV: Nearly 80% of Millennials said they watch or have access to streaming services, according to eMarketer, a digital research firm. But if other media companies follow the lead of Disney (DIS) (and HBO and CBS), we could be up to our eyeballs in streaming subscriptions. Streaming services are appealing to young viewers because they're so cheap compared to traditional cable and satellite bundles. They eventually end up cutting back services, said James McQuivey, leading analyst tracking the development of digital disruption at Forrester Research. Additionally, Disney is unique in a sense that it offers such desirable content that it could leverage its own streaming service.

Source: CNN August 09, 2017 20:15 UTC