The new format will include more than 35 Pro-Am tournaments hosted by NBA 2K League teams, with the winning teams featuring as part of a League-hosted “NBA 2K League Draft Prospect Series”, and a first‑of‑its‑kind NBA 2K League Combine. It’s the next step in the NBA 2K League’s rapid growth, which NBA 2K League Managing Director Brendan Donohue, described to me on a call recently as “transformational”. The NBA 2K League viewership is growing rapidlyThis season, the NBA 2K League’s third, saw a big jump in broadcast distribution and viewership. More companies are getting involved with the NBA 2K LeagueThe NBA 2K League has increasingly caught the eye of sponsors too. The 2K League reached 14 marketing partners this season, the most ever for an NBA 2K League season, including five new partnerships with GameStop, Jostens, SAP and Tissot, and DoorDash as the presenting sponsor of the NBA 2K League Playoffs and Finals.

Source: Forbes October 11, 2020 15:56 UTC