Amazon, the e-commerce company's financial services branch, Amazon Pay launched thedigital gold investment feature called 'Gold Vault' for its customer base. This has led to Amazon Pay launching digital gold services in partnership with Safegold," an amazon spokesperson said. Paytm and PhonePe already offer digital gold on their platforms since 2017. During the lockdown, online payment firms used various festivities to boost digital gold transactions. According to reports, Paytm sold over over 37 Kgs of digital gold for festival of Akshaya Tritiya.

Source: dna August 21, 2020 04:07 UTC