Andino will be representing the United States as a member of the surfing team, a sport debuting at the Tokyo Olympics. Kolohe Andino surfs during an “Olympic expression session” at the USA Surfing Under-18 Championship at Trestles Beach June 22 in San Clemente. “If you go down to any beach in Southern California during the summertime, it’s wall-to-wall volleyball nets,” Ponting says. Huston will be representing the United States as a member of the skateboarding team as the sport debuts at the Tokyo Olympics. (Jay L. Clendenin / Los Angeles Times)Now, the marketing power of surfing and skateboarding cannot be underestimated.

Source: Los Angeles Times July 17, 2021 11:03 UTC