South African advertising agencies have produced some memorable television adverts whose slogans have become part of the cultural fabric of the nation. Borrowing from music, sport, politics and youth culture, brands have created definitive moments that have spoken to our national psyche. In her book It’s Not Inside It’s On Top, Khanya Mtshali takes a keen and witty look at South African advertising. It’s Not Inside, It’s On Top is an entertaining and informed addition to the debate on the role of advertising in our democracy, and how business, politics and marketing intersect. Read an extract from the book here.

Source: News 24 April 26, 2021 04:18 UTC