A record 46.7 million viewers in Britain tuned in to watch women's sports on TV in 2023, eclipsing 2019's mark by almost a million, according to research published by the Women's Sport Trust on Tuesday. The FIFA Women's World Cup final, which England lost 1-0 to Spain at Stadium Australia, was 2023's most-watched women's sports event on TV with 38.4 million viewing hours. "Women's sport is attracting more younger, female fans which is great news for the industry as it shows we are starting to attract a distinctive fan base." The research also showed that the Women's World Cup generated 25.7 million streams on digital platform BBC iPlayer, an increase of 75% from the 2019 edition. It added that soccer remained the most-watched sport with 74% of viewing hours, followed by cricket (15%), rugby union (5%) and golf (3%).

Source: The Times February 08, 2024 08:58 UTC