Now that the votes have been tallied and O'Leary, P.E.I., is crowned the new Kraft Hockeyville champion, the process involved in facilitating arena upgrades and putting on the event get underway this week. Event expertsLinda Ferrandini, senior marketing manager with Kraft Hockeyville and Kraft Heinz, said the company works with SDI Marketing to make sure the event goes smoothly. Arena upgradesSDI is also involved in facilitating the transfer of the $100,000 prize for arena upgrades to management at the O'Leary Community Sports Centre. Della Sweet, O'Leary committee member and former arena manager, said she is proud of the community for supporting the bid and voting. But not only was Sweet involved in the celebrations, she was also interviewed on national TV.

Source: CBC News April 02, 2017 19:52 UTC