For startups especially, growth through influencers can a better strategy, since Facebook and Google are expensive tools. But startups have to know how to work with influencers, otherwise their tiny marketing budgets will be wasted. The Yoke Network, an influencer marketing platform, recommends that companies work with as many nano-influencers as possible. Candy KittensReward performance, not postsThe easiest way to waste money on influencer marketing is to pay for a set number of posts from an influencer. Costs vary across different industry segments, and are similar to those on digital marketing channels.

Source: Forbes May 28, 2019 13:06 UTC