World Cup set to provide major economic boostListen to this articleTourists watch live football matches at a Bangkok bar. Restaurants might not benefit from the 2026 World Cup due to the time zone. Nutthawat WicheanbutAmong the world's largest events, the Fifa World Cup attracts a massive global audience, extending far beyond the 48 countries competing for the trophy. However, he said the 2026 World Cup would not help restaurants reap as many benefits as in the past due to the time zone. For the upcoming World Cup, it will be almost impossible for restaurants to promote such activities," said Mr Thienprasit.

Source: Bangkok Post December 24, 2025 01:35 UTC