The Spotted Cheetah is a collaboration between Cheetos and celebrity chef Anne Burrell, featuring an all-Cheetos menu with prices between $8 and $22. Dishes will include Cheetos Meatballs, Flamin' Hot and White Cheddar Mac n' Cheetos and Cheetos Sweetos Crusted Cheesecake (hmmm…). Brands are going to have to become more creative to build awareness as traditional marketing vehicles become less effective. Cheetos has been effective in creating some interesting brand partnerships of late, with Burger King Mac n’ Cheetos, deep-fried mac n’ cheese coated with Cheetos and Taco Bell‘s stuffed Cheetos in their Crunchwrap Slider. He has written two books including Winning At Retail.

Source: Forbes August 09, 2017 21:00 UTC