South Deerfield, MA — Newell Brands’ Yankee Candle Company signed an exclusive year-long partnership with Reese’s Book Club, the literary community founded by actress Reese Witherspoon and part of Hello Sunshine. The partnership will feature quarterly limited-edition fragrances and experiential activations designed to bring book and candle lovers together. Yankee Candle and Reese’s Book Club will collaborate on a collection of four exclusive candle fragrances released quarterly throughout 2026, each designed to complement the mood and themes of Reese’s Book Club’s seasonal reading selections. “The Last Thing He Told Me,” a 2021 Reese’s Book Club selection, was adapted by Hello Sunshine for Apple TV. “Our partnership with Reese’s Book Club allows Yankee Candle to connect with a passionate community of readers in an authentic way.

Source: International New York Times February 02, 2026 14:17 UTC