(CNN) — Boosted by President Trump's blooper mispronouncing the name of Yosemite National Park, the National Museum of American Jewish History has seen sales for a t-shirt with the saying "Yo Semite" skyrocket. The "Yo Semite" shirt has been for sale since 2011 , and it has been a popular item at the museum's physical and online stores, according to Emily August, its director of communications and public engagement. Capitalizing on Trump's blooper, the museum promoted the shirt on its social media channels, and sales have been "off the charts" as a result. "And now, less than a week later, our total shirt sales have exceeded the prior three months of sales combined." Created by artist Sarah Lefton, the shirt was inspired by her day job at a Jewish summer camp near Yosemite National Park, according to the museum's website.
Source: CNN August 10, 2020 18:33 UTC