Founded in 2023 by Youssef Mamou and Larbi Alaoui Belrhiti, YoLa Fresh aims to address the inefficiencies and supply chain challenges that plague the agricultural sector. While YoLa Fresh has its sights set on expanding into additional markets, its primary focus remains on Morocco. This data-driven approach enables the startup to streamline the supply chain, ensuring a seamless flow of produce from farm to fork. This loyal customer base is expected to help YoLa Fresh achieve a positive contribution margin by the fourth quarter of 2024 or the first quarter of 2025. By leveraging technology and data-driven solutions, YoLa Fresh is poised to disrupt the traditional supply chain, empowering smallholder farmers, streamlining logistics, and reducing waste while ensuring a steady supply of fresh produce for retailers and consumers alike.

Source: The North Africa Journal June 01, 2024 14:53 UTC