But after the pandemic hit, Ms. Shoemaker saw a surge of interest in her two Roblox games, Mermaid Life, a fashion-focused role-playing game, and My Droplets, a pet simulation game. Ms. Shoemaker said she has now made about $500,000 through Roblox, most of that since March. Now her game studio, Fullflower Studio, employs 14 contractors and she is plotting new games. “It feels incredible,” Ms. Shoemaker said. The start-up has raised $335 million from investors including Meritech Capital Partners and the Chinese internet giant Tencent.

Source: New York Times August 16, 2020 19:30 UTC