British YouTube star KSI has said he maintains his success by staying true to himself and not being concerned with “just getting clicks”. The social media star, whose real name is Olajide William “JJ” Olatunji, has 4.8 million followers on Twitter and just over 20 million subscribers on his YouTube channel. “I don’t just do things just because, I do things because I want to do them and it makes sense for me. KSI explained: “We felt like we don’t need (record) labels. We’re in a day and age where we don’t need labels to help us promote our music, we can just promote music ourselves and be smart ourselves.

Source: Irish Examiner June 15, 2019 09:11 UTC