While overall watch time has jumped 80% (YoY) in social distancing times, YouTube is seeing different user behaviour when people engage with YouTube on the TV screen, the company said in a statement. People are also gravitating to the consistently new and fresh content YouTube creators put out every day. Brand Lift that will help make budgets go further will be available in the coming weeks for the YouTube app, and in early Q3 for YouTube TV. “As viewers spend more time watching YouTube on the TV screen, we are continuing to evolve to help advertisers better reach their customers where they are,” said the company. Late last year, it launched the YouTube Masthead on TV screens to help advertisers drive awareness with a large audience in a single moment.

Source: Hindustan Times May 08, 2020 08:40 UTC