Two buy-now-pay-later (BNPL) matchups happened in the same week, to ease the pain for young holiday ... [+] shoppers. Easing the Pay PainRetailers are working overtime to reengage the Generation Z demographic, which still wants to touch and feel the goods. Eighty-one percent of this cohort group prefer the instore experience, according to buy-now-pay-later (BNPL) leader Afterpay. First, Australian based Afterpay which claims 10 million active users globally, announced a partnership with Simon Property Group to promote in-store shopping ahead of the holiday season. Macy’s, for all its interest in building its ecommerce platform, desperately needs to boost instore traffic, now more than ever.

Source: Forbes October 07, 2020 20:48 UTC