Young brands threatening giantsVietNamNet Bridge - In the digital era, long-lasting brands run by big companies are being threatened by younger companies which are using technology to run their businesses. Uber and Grab in Vietnam have been cited by analysts to prove that young brands can knock down giants. The app-based taxi firms have declared a war with long-lasting taxi firms and despite strong protests from the traditional taxi firms, Uber and Grab have been developing well thanks to their convenience. According to Ernst & Young Vietnam, most domestic companies own big data about users, but they cannot use them in an effective way. While normal businesses have a P/E of 10-15, the businesses with a digital strategy may have a P/E of 20.

Source: VietNamNet News January 01, 2018 03:00 UTC