We have our customer service teams; they do a great job of collecting feedback so that we can improve our systems and our customer experience. But even then you don’t see customer service making major decisions within the company. • Helps Build Internal Moral: Customer feedback and/or testimonials should serve as the “case study” on your own website. A huge sign it’s time to open the door between you and your customers is when you're seeing a decline in sales. Be open to analyzing every step of the customer journey to decipher where you're not able to meet your customers' needs.

Source: Forbes July 27, 2021 11:15 UTC