Coming soon to Instagram feeds everywhere: more sponsored advertisements from “influencers.”While this may be good news for users with large followings who make money promoting products, for the rest of us, it could mean wading through more unwanted ads in our feeds. On Tuesday, Instagram, a Facebook-owned platform known for photos that inspire envy and ire, announced changes to its advertising strategy that would allow brands to promote influencer-created content in people’s feeds, even if those people do not follow the influencer’s account. “One of the biggest requests from brands to date is the ability to incorporate branded content posts into their advertising strategies,” the company said in a blog post. “With branded content ads, businesses have an opportunity to tell their brand stories through creators’ voices, reach new audiences and measure impact,” the statement continued. “Using the tools available on the Facebook ads platform, businesses can reach targeted audiences beyond the people who follow the brand and creator accounts.”

Source: New York Times June 04, 2019 23:15 UTC