Social media is beginning to play a role in how consumers shop for a new car, but it’s not about to take over from specialist sites, yet. According to new data from JD Power, 22 per cent of people in the market for a new set of wheels have started turning to social networks for help and advice. However, while attention is shifting to the social web, it appears that the social web isn’t yet ready to give consumers what they want. Only 13 per cent of respondents said that information found on social networks actually influenced their decision. Over one third of new-vehicle owners that used social media for research returned to post pictures of it, with Facebook (88 per cent) and Instagram (21 per cent) the most popular sites.

Source: Egypt Independent September 17, 2016 09:22 UTC