NZME radio station ZM has launched a new “Play ZM” brand campaign, using the latest artificial intelligence creative technology, and announced a new host for the ZM Late Show. Harnessing the power of AI, the latest campaign uses clearcut shots of ZM’s on-air hosts captured in-studio, seamlessly merged with surreal AI-generated backdrops. This creates endless scenes that can quickly be adapted to any situation, from current events to competitions and on-air content. New Late Show hostJoining this dynamic lineup is the newest addition to ZM’s whānau, Brooke Koppens, who will lead the revamped ZM Late Show. For the past two years, Koppens has been an integral part of ZM, serving as both a brand ambassador and part-time on-air personality.

Source: Stuff May 20, 2024 10:59 UTC