Baobab powder is just one of the products processed from the fruit of the iconic baobab tree, abundantly found in approximately 30 countries in Africa. Le Breton and his partner established B’Ayoba in 2012, to “specifically try and turn baobab into a resounding commercial success”. That isn’t really the case because baobab powder has a much greater relative demand than baobab seed oil. Baobab powder has nearly four times more vitamin C than oranges and has one of the highest antioxidant ratings. Baobab oil is used as an ingredient in cosmetics and also sold as a stand-alone product for skincare.

Source: The North Africa Journal July 01, 2020 15:11 UTC