The founder of the telecoms conglomerate Econet set up and rolled out Kwesé Sports, in Kenya and across the continent on mobile, Internet and satellite-based free to air platforms mid this year. The synergies between Kwesé and ESPN allow us to achieve that goal by leveraging our collective ability to deliver premium African and global sports programming to sports fans across Africa. “We look forward to collaborating with ESPN in Africa and providing African sports fans with access to global sports like never before,” said Econet Media chief executive Joseph Hundah. The US sports broadcast behemoth on the other hand said it is banking on the deal to expand its foothold in the African market. “ESPN’s focus around the world is simple: to serve sports fans.

Source: Daily Nation October 31, 2016 07:33 UTC