Low-code solutions platform Zoho Creator is eyeing the domestic market to drive growth significantly going forward, a senior executive told ET.The platform, which is part of Zoho Corporation , also anticipates India and the Middle East to be its two key markets in future. The platform recently launched the latest version of its offering to help users easily build scalable low-code solutions, including apps, integrations, analytics, and process automation.“In India, we are seeing significant growth,” Bharath Kumar B , head of marketing and customer experience, Zoho Creator told ET.The India market has grown 50% in 2020 and 100% in 2021. The Middle East, too, has grown by 60-70% in both years, Kumar said. “So, these two markets will be key growth markets for us,” he said.The bulk of low-code application development, from customization to automation, can be handled by users with moderate technical knowledge. We want to become partners with IT folks and then along with them empower the business teams inside the organization.”The company is looking at about 50% revenue growth year-on-year and is banking on product capabilities, improvements in every aspect and a focus on fusion teams, he said.

Source: Economic Times April 06, 2022 16:51 UTC